Are you a salesman? How often have you been asked the following question?
" Why should I BUY from you? "
Pitching to buyers is an element of business development, a smile and a wisecrack for many, but an art that is absolutely crucial to growth and a pin on map for any sales manager. A sales pitch is similar to an interview in as much as you need to sell yourself and your product expertise.
"Knowing how to deliver a perfect sales pitch is invaluable."
The sales pitch itself can be the difference between securing a repeat business or being overlooked, and learning how to create the perfect pitch is extremely crucial for growth. We hope this listicle would help you instantly improve your odds of helping buyers and give your business a head-start on the competition.
Making the pitch
Your pitch should open with your concept. Try to summarise the basic premise of your product/services as succinctly as possible. Be brief, yet concise. Your marketing is one step between pitch and pinning down a buyer. Many commercials have been dedicated to the art of how to pitch, but your sales plan is the make-or-break that ads as the cherry on top for buyers.
" Lack of relevance distorts your pitch"
Not only that, but a solid hustle can hone down the product's offering and start you off on your startup journey the right way. Whether you've written your pitch or are overcoming the writer's block that can waste valuable time, here is the good and the bad. The goal is to provide enough detail for the potential lead to fully understand your operation without droning on and boring them with irrelevant details.
Build from scratch
Whether buyers read your product marketing ahead of time or not, the best pitches have rhyming notes with their accompanying material. Doing this can be as easy bolding the specific points that you know ramp up the emotional impact of both your tone and, hopefully a potential buyer's heartstrings. Also, announcing your product's changes sometimes cue your audience that it's time to turn whatever offerings you've given them to the next page.
Focus why they need you? The support team, product team, after-market team, that make up your organisation are of great interest to any potential lead. The people you're pitching to need to know their business is in good hands, before they consider committing any sale. Explain, in length if necessary, who you are, why you're pitching about the business, and why you're the best people to run it.
" ... Research shows that 70% of people take buying decision approximately after 5 times of contact. "
Identify individuals in key positions and and provide examples of how and why they were specifically recruited to help buyers like them. Showing your team is one best way to convince the lead of your collective competency, you'll be one giant leap closer to securing a sale.
Forget your rhetoric
Possibly the most important consideration for any potential lead is money and time. The worst mistake one can make while selling your pitch is making it boring your reader. They'll expect the numbers, but the art of salesmanship applies most when the person who you've just pitched is considering whether or not to buy your product/services.
You've been building this business for a while and you know what's exciting about it. So, forget the lame talk, and start asking the right questions that can land a SALE! Put considerable time and attention to getting your facts and figures correctly aligned. Yes, Numbers do MATTER!
"Reiteration in selling is crucial."
You need to know the exact situation of your product/service. Be as thorough as possible and be prepared to answer any questions that might come your way. Being ill-informed of situations is a massive red flag for any lead.
Buyers aren't just looking for a great price, but they're looking for a great product/service in a booming market that gives certain value. Breaking down your competition is key, but more important is establishing your opportunity for success.
Examine successful startups in your market and consider comparing your product offerings to the success of another competitor. Ideally, use your market to understand the basic figures that buyers might stand to make if you're a successful.
Sales follow up should bring constant value and keep your prospect moving through the buying cycle. (aka) Lead Nurturing
Outline the product or service you provide and explain exactly what demonstrable demand there is for it in your target market. Use facts and figures to substantiate your more prosaic claims. If you can clearly and simply describe what your business is, where it's going and who it's for, what your business is, where it's going and who it's for, the potential lead should be hooked and keen to listen to the rest of the pitch.
Focus on future profits
Always plan your growth around the progression of the market research that should've been your preliminary step. Build your growth plan around their success and rise to prominence, and If your product/services get sold, you'll have a unique insight into how your competition grew in comparison with your own. Money is not #1 priority.
Stop selling. Start listening. Top salesmen simply listen, not blindly sell.
Keep hustling folks.